RNZ旨在扭转听众流失的趋势,以老年人为对象,提高谈话内容的篇幅,使其更短。 RNZ aims to reverse listener loss by targeting older adults with shorter, more conversational content.

新西兰公共广播公司RNZ正在实施变革,以提高其不断下降的听众人数,以50-69岁者为对象。 New Zealand's public broadcaster, RNZ, is implementing changes to boost its declining listener numbers, targeting people aged 50-69. 自2019年以来,RNZ损失了约81 000名听众,计划包括缩短新闻简讯、增加谈话内容、将奥克兰团队迁至TVNZ中心办公楼。 Since 2019, RNZ has lost about 81,000 listeners, and plans include shorter news bulletins, more conversational content, and moving its Auckland team to TVNZ's central premises. 前新闻头目理查德·萨瑟兰(Richard Sutherland)审查后, 建议改善空中标准, 并配合新的目标人口统计。 A review by former news head Richard Sutherland recommended improving on-air standards and aligning with the new target demographic.