Aldi赢得对Lidl在爱尔兰的“最高价值超市”广告主张的投诉。 Aldi wins complaint against Lidl's "best value supermarket" ad claim in Ireland.

广告标准管理局维持了Aldi对Lidl广告的控诉, The Advertising Standards Authority has upheld Aldi's complaint against Lidl's ads claiming to be Ireland's "best value supermarket." Lidl 在各个平台上的活动都以玫瑰花结和声明为特色，Aldi 认为这意味着官方竞赛奖项。 Lidl's campaign across various platforms featured a rosette and the claim, which Aldi argued implied an official competition award. 提到这一比较的一个脚注是根据2025年1月6日的价格检查,包括忠诚应用程序和计划,详情见Lidl.ie/PriceisAlwaysRight。 A footnote mentioned the comparison was based on a January 6, 2025, price check, including loyalty apps and schemes, with details at lidl.ie/PriceIsAlwaysRight.