研究:81%的印度人使用Meta平台进行金融产品发现和决策。 Study: 81% of Indians use Meta platforms for financial product discovery and decision-making.

Meta 和 Ipsos 的一项研究显示, 81%的印度人使用Facebook、Instagram 和 WhatsApp 等Meta平台来发现金融产品。 A study by Meta and Ipsos reveals that 81% of Indians use Meta platforms like Facebook, Instagram, and WhatsApp to discover financial products. 这些平台通过从发现到购买的整个决策过程影响消费者。 These platforms influence consumers through the entire decision-making process, from discovery to purchase. 短视频和影响器内容是解释财务概念的特别有效工具。 Short videos and influencer content are particularly effective tools for explaining financial concepts. 这项研究还强调了妇女财政独立性的提高,85%的妇女独立决策。 The study also highlights a rise in financial independence among women, with 85% making decisions independently.