Nielsen调查显示,新西兰的老年农民更喜欢数字媒体和传统媒体的混合。 Nielsen survey shows New Zealand's aging farmers prefer mix of digital and traditional media.

Nielsen的最新《农村调查》显示,新西兰的农业劳动力大都超过55人,同时使用传统媒体和数字媒体。 Nielsen's latest Rural Survey reveals that New Zealand's agricultural workforce is largely over 55, with a mix of traditional and digital media usage. 虽然现代设备很常见,但智能农业技术的采用率很低,三分之二没有使用任何机器对机器技术。 While modern devices are common, smart farming tech adoption is low, with two-thirds not using any machine-to-machine tech. 调查建议采用一种混合的营销办法,将数字即时性和印刷品和电视的信任结合起来,以便有效地接触这一不断演变的农村社区。 The survey suggests a blended marketing approach, combining digital immediacy with the trust of print and TV, to effectively reach this evolving rural community.