澳大利亚与名人一起发起 $130M 的活动，以促进中国和美国等主要市场的旅游业。 Australia launches $130M campaign with celebrities to boost tourism from key markets like China and the US.

澳大利亚正在发起一项耗资 1.3 亿澳元的旅游活动，邀请罗伯特·欧文 （Robert Irwin） 和奈杰拉·劳森 （Nigella Lawson） 等名人参加，以吸引来自中国、英国、印度、日本和美国的游客。 Australia is launching a $130 million tourism campaign featuring celebrities like Robert Irwin and Nigella Lawson to attract visitors from China, the UK, India, Japan, and the US. 该活动建立在“Come and Say G'day”倡议的基础上，该倡议引入了吉祥物 Ruby the Roo。 The campaign builds on the "Come and Say G'day" initiative, which introduced the mascot Ruby the Roo. Ads定于8月7日在中国首映, 旨在展示澳大利亚个人对节日的长久记忆。 Ads, set to debut in China on August 7, aim to showcase personal lasting memories of holidays in Australia. 这项运动支持不断增长的旅游业,预计到2026年国际游客将达到1 000万,到2029年达到1 180万,增加70多万个就业机会和360 000个企业。 The campaign supports a growing tourism industry, with international arrivals expected to reach 10 million by 2026 and 11.8 million by 2029, bolstering over 700,000 jobs and 360,000 businesses.