Starbucks计划到2026年关闭或转换多达90家仅限移动定购的商店, Starbucks plans to close or convert up to 90 mobile-order-only stores by 2026, prioritizing human connection.

Starbucks计划到2026年关闭或转换大约80至90个仅限移动命令的地点,理由是缺乏温暖和人文连接。 Starbucks plans to close or convert around 80 to 90 mobile-order-only locations by 2026, citing a lack of warmth and human connection. 该公司的目的是通过定期商店加强流动订单经验。 The company aims to enhance the mobile order experience through regular stores instead. Starbucks还计划推出新产品,如蛋白质冷冻泡沫和再生奖励方案,回应客户反馈,即现行制度优先考虑折扣而不是忠诚福利。 Starbucks also plans to introduce new products like a protein cold foam and a refreshed rewards program, responding to customer feedback that the current system prioritizes discounts over loyalty benefits.