美国对欧盟奢侈品征收15%的关税,迫使品牌抬高价格或风险利润。
US imposes 15% tariff on EU luxury goods, forcing brands to hike prices or risk profits.
美国对欧盟奢侈品征收15%的关税,测试Chanel和Louis Vuitton等品牌的定价力。
The US has imposed a 15% tariff on EU luxury goods, testing brands like Chanel and Louis Vuitton's pricing power.
品牌必须平衡提高价格以抵消关税,同时不丧失消费者需求,特别是年轻顾客的需求。
Brands must balance raising prices to offset tariffs without losing consumer demand, especially from younger shoppers.
最近UBS的估计表明,奢侈品牌可能需要将美国价格提高2%,或全球价格提高1%,因为该部门面临销售疲软和经济压力,因此有可能带来利润率风险。
Recent UBS estimates suggest luxury brands may need to increase US prices by 2% or global prices by 1%, risking profit margins as the sector faces weak sales and economic pressures.