Pew研究:Google的AI概览将点击外部网站的点击量削减了近一半,
Pew study: Google's AI Overviews cut clicks to external sites by nearly half, harming content creators.
Pew研究中心发现,Google的AI概览将用户点击外部网站的次数减少近一半,有可能损害独立内容创作者。
Pew Research Center found that Google's AI Overviews reduce user clicks to external sites by nearly half, potentially harming independent content creators.
该研究跟踪了900名美国成年人,发现在18%的搜索中出现了AI 概览,导致链接点击减少。
The study tracked 900 US adults and found AI Overviews appeared in 18% of searches, leading to fewer link clicks.
Google对此持异议, 报告说搜索收入增加了12%,
Google disputes this, reporting a 12% increase in search revenue and more queries due to AI Overviews.
然而,点击数的下降引起了人们对网络内容经济学的影响的关切。
However, the decline in clicks raises concerns about the impact on web content economics.