肯德基推出卷土重来,提供免费鸡肉优惠、新菜单项和桑德斯上校的全新形象。
KFC launches comeback with free chicken offers, new menu items, and a refreshed image for Colonel Sanders.
KFC发起了一项“回归”运动, 以提升其在炸鸡市场的地位, 面对来自新式连锁店的竞争。
KFC has launched a "comeback" campaign to boost its position in the fried chicken market, facing competition from newer chains.
战略包括一桶免费的炸鸡,每餐15美元,新的菜单项目,如炸面条,以及桑德斯上校的改良图像。
The strategy includes a free bucket of fried chicken with any $15 order, new menu items like Fried Pickles, and a revamped image for Colonel Sanders.
该运动旨在突出KFC对质量和价值的承诺,使上校在营销方面有更清晰、更严肃的基调。
The campaign aims to highlight KFC’s commitment to quality and value, with a sharper, more serious tone for the Colonel in marketing.