Google在印度的AI概览中推出广告, Google to introduce ads in AI Overviews feature in India, leveraging AI for better ad creativity.

Google计划在今年晚些时候, 在美国成功测试后, 在印度的AI 概览中引入广告。 Google plans to introduce ads within its AI Overviews feature in India later this year, following successful testing in the US. 此举旨在帮助企业接近印度不断增长的数字消费者。 This move aims to help businesses reach India's growing digital consumers. AI 概览将在移动和桌面上显示从现有广告活动中产生的“赞助”广告。 The AI Overviews will show "Sponsored" ads, derived from existing ad campaigns, on both mobile and desktop. Google还在印度推出新的AI驱动广告工具, 以提高创造力和性能, 超过250%的广告广告采用率增长, Google also launched new AI-powered advertising tools in India to enhance creativity and performance, with over 250% growth in advertiser adoption for generating creative content. 尽管人工智能取得了进展,但机构仍然对提供文化洞察力和创造性独创性至关重要. Despite AI advancements, agencies remain crucial for providing cultural insight and creative originality.