尽管努力简化菜单和提升服务,但Starbucks CEO Niccol仍面临销售下降的挑战。 Starbucks CEO Niccol faces challenges as sales decline despite efforts to simplify menu and boost service.

Starbucks CEO Brian Niccol 试图用简化菜单改变公司, Starbucks CEO Brian Niccol is trying to turn the company around with a simplified menu, better baked goods, and faster service, nine months into his tenure. 尽管作出了这些努力,但第五季度全球同一家商店的销售额连续下降,定期顾客访问次数较少。 Despite these efforts, global same-store sales have declined for the fifth straight quarter, and regular customers are visiting less often. Niccol计划在夏季结束前增加北美商店的人员编制,但财务影响仍不明确,造成投资者犹豫不决。 Niccol plans to increase staffing in North American stores by summer's end, but the financial impact remains unclear, causing hesitation among investors.