Gucci将Balenciaga的Demna Gvasalia命名为新创作主管, Gucci names Balenciaga's Demna Gvasalia as new creative chief to boost sales after a 23% drop.

Kering拥有的豪华时尚品牌Gucci已任命Demna Gvasalia(以他在Balenciaga的工作闻名)为新首席创作官, Luxury fashion brand Gucci, owned by Kering, has appointed Demna Gvasalia, known for his work at Balenciaga, as its new chief creative officer to revive the brand following a 23% decline in sales. Demna是一个挑衅性设计师,在Zgen Z中有着强烈的追随者,他把Balenciaga的销售额从3.5亿美元增加到20亿美元。 Demna, a provocative designer with a strong following among Gen Z, has increased Balenciaga's sales from $350 million to $2 billion. 尽管面临争议，但他独特而前卫的设计推动了关注和销售，与 Gucci 最近的低迷形成鲜明对比，后者导致其前任创意总监 Sabato de Sarno 被解雇。 Despite facing controversies, his unique and edgy designs have driven attention and sales, contrasting with Gucci's recent slump that led to the firing of its previous creative director Sabato de Sarno.