Pixalate报告 IAB OM SDK 领导Google Play的移动广告追踪, App Lovin 在苹果店的顶端。 Pixalate reports IAB OM SDK leads mobile ad tracking in Google Play, AppLovin tops in Apple's store.

Pixalate, 一个反欺诈保护分析平台, 发布2025年Q1排名的手机应用广告SDKs。 Pixalate, an analytics platform for ad fraud protection, released Q1 2025 rankings for mobile app ad SDKs. 在谷歌游戏商店,IAB OM公开计量OMSDK领先95%的市场份额,而App Lovin领先83%的苹果应用商店。 In the Google Play Store, IAB OM Open Measurement OMSDK leads with 95% market share, while AppLovin tops the Apple App Store with 83%. 分析的依据是380万个应用程序和280亿份广告交易,表明存在SDK,而不是直接广告销售。 The analysis was based on 3.8 million apps and 28 billion advertising transactions, showing the presence of SDKs rather than direct ad sales involvement.