欧莱雅收购Color Wow, 增强美国和英国的护发市场存在. L'Oreal acquires Color Wow to boost haircare market presence in the U.S. and U.K.

L'Oreal已经获得Color Wow, 美国-英国理发品牌, 以扩大其理发市场。 L'Oreal has acquired Color Wow, a U.S.-UK haircare brand, to expand its haircare market presence. 财务细节未公布。 Financial details are undisclosed. 这一举动符合L'Oreal实现产品供应多样化和迎合更广泛的客户基础的战略,特别是在美国和英国市场。 This move aligns with L'Oreal's strategy to diversify its product offerings and cater to a wider customer base, especially in the U.S. and U.K. markets. 彩色Wow以创新的理发产品闻名, 特别是彩色处理过的发型。 Color Wow is known for its innovative haircare products, particularly for color-treated hair.