Integral Ad Science 使用 Eye-Tracking 和 AI 在 Snapchat 上推出了新的注意力工具。 Integral Ad Science launches new attention tool on Snapchat using eye-tracking and AI.

整体广告科学与Snap Inc.和Lumen Research合作, 推出Snapchat上的新关注度测量工具. Integral Ad Science has partnered with Snap Inc. and Lumen Research to introduce a new attention measurement tool on Snapchat. 这一工具将眼睛跟踪技术和AI驱动数据结合起来,使广告商详细了解用户的注意,帮助他们更好地了解广告的性能。 This tool combines eye-tracking technology and AI-powered data to give advertisers a detailed view of user attention, helping them better understand how their ads perform. 该伙伴关系旨在更清楚地了解消费者行为,并提高Snapchat广告的实效。 The partnership aims to provide clearer insights into consumer behavior and improve ad effectiveness on Snapchat.