荷兰兄弟公司价值近12B美元,不顾俄勒冈州反弹,将总部搬到凤凰城进行市场准入。
Dutch Bros, valued at nearly $12B, moves HQ to Phoenix for market access, despite Oregon backlash.
荷兰兄弟公司是以俄勒冈州为基地的咖啡连锁店,价值近120亿美元,正在将其总部迁至亚利桑那州凤凰城。
Dutch Bros, an Oregon-based coffee chain valued at nearly $12 billion, is relocating its headquarters to Phoenix, Arizona.
这一行动是在公司自1992年以来迅速增长之后进行的,目的是改善实地支助和进入不断增长的市场的机会。
The move, which comes after the company's rapid growth since 1992, aims to improve field support and access to growing markets.
尽管俄勒冈共和党人批评荷兰兄弟会, 荷兰兄弟会保证其烧烤设施及通过其基金会对南俄勒冈社区的承诺将保持不变。
Despite criticism from Oregon Republicans, Dutch Bros assures that its roasting facility and commitment to the Southern Oregon community through its foundation will remain intact.