Burson公开了AI的名声资本工具,以衡量和管理公司实时的名声。 Burson unveils AI tool Reputation Capital to measure and manage company reputations in real-time.

Burson推出了一个名为“声誉资本”的AI工具,用以实时衡量和管理公司的声誉。 Burson has launched an AI tool called Reputation Capital, which measures and manages a company's reputation in real-time. 它利用来自不同来源的数据,提供了声誉评分,并预测了具体因素如何影响商业业绩,可能使股东价值达到24亿美元。 Using data from various sources, it provides a reputation score and forecasts how specific factors can impact business performance, potentially adding up to $2.4 billion in shareholder value. 该工具是与牛津大学扩大情报实验室共同开发的,旨在帮助品牌应对声誉风险并证明其通信战略的投资回报。 The tool, developed with Oxford University’s Augmented Intelligence Labs, aims to help brands respond to reputational risks and prove the return on investment of their communications strategies.