WPP指控Publicis Groupe的Epsilon SSP广告质量不高, WPP accuses Publicis Groupe's Epsilon SSP of low-quality ads, sparking debate on ad supply validation.

WPP是一家大型广告公司, 指控Publicis Groupe的Epsilon SSP 向节目广告市场提供低质和“以广告为目的”内容, WPP, a major advertising firm, has accused rival Publicis Groupe's Epsilon SSP of supplying low-quality and "made-for-advertising" content to the programmatic advertising market. WPP发布了一份审计,“Epsilon Intelligence Report”,详细介绍了低可见度和注意力分数等问题。 WPP released an audit, the "Epsilon Intelligence Report," detailing issues like low viewability and attention scores. 公众认为报告有误导性,因此予以驳回。 Publicis dismissed the report as misleading. 这一争议可能促使第三方对供应质量进行更多的核实。 This dispute may push for more third-party validation of ad supply quality.