Meta的目标是到2026年使广告与AI自动化,推动各机构把重点放在战略作用上。 Meta aims to automate advertising with AI by 2026, pushing agencies to focus on strategic roles.

Meta计划到2026年,利用AI使广告宣传活动完全自动化,目的是在最低限度的人力投入下优化广告创作。 Meta plans to fully automate advertising campaigns by 2026 using AI, aiming to optimize ad creation with minimal human input. 这一转变迫使营销机构从战术执行者转变为战略顾问,侧重于高价值服务,如客户关系管理整合和AI内容工作流程。 This shift compels marketing agencies to transform from tactical executors to strategic advisors, focusing on high-value services like CRM integration and AI content workflows. 小企业也正在采用AI工具来管理内部运动,改变营销行业的格局。 Small businesses are also adopting AI tools to manage campaigns in-house, reshaping the marketing industry landscape.