欧洲消费者团体BEUC向欧盟抱怨Shein被控使用欺骗性销售策略。 European consumer group BEUC complains to EU about Shein's alleged use of deceptive sales tactics.

欧洲消费者团体BEUC向欧盟委员会投诉Shein, 指控快时装零售商使用称为“黑暗模式”的欺骗性技术促销。 A European consumer group, BEUC, has filed a complaint against Shein with the European Commission, accusing the fast-fashion retailer of using deceptive techniques called "dark patterns" to boost sales. 这些功能包括弹出、倒计时计时和无限滚动功能,这些功能可以操纵用户进行购买。 These include pop-ups, countdown timers, and infinite scroll features that can manipulate users into making purchases. 如果不解决这些违反欧盟消费者法律的做法,他将面临潜在的罚款。 Shein faces potential fines if it does not address these practices, which violate EU consumer laws.