凯悦推出“Unscripted by Hyatt”，以吸引具有独特当地体验的豪华旅客。 Hyatt launches "Unscripted by Hyatt" to target luxury travelers with unique, local experiences.

凯悦酒店推出了“Unscripted by Hyatt”，面向寻求地道当地体验的高端旅客。 Hyatt Hotels launched "Unscripted by Hyatt," targeting upscale travelers who seek authentic local experiences. 这一新品牌的目的是改变独立的旅馆,侧重于适应性再利用和保持每个地产的独特性。 This new brand aims to convert independent hotels, focusing on adaptive reuse and maintaining each property's unique identity. Hyat正与全球40多家旅馆讨论加入,推动Hyatt世界的忠诚方案,并扩大其在2025年初大幅增长的生活方式和奢侈品部门中的存在。 Hyatt is in discussions with over 40 hotels globally to join, boosting its World of Hyatt loyalty program and expanding its presence in the lifestyle and luxury segments, which saw significant growth in early 2025.