e.l.f. Beauty 以高达 10 亿美元的价格收购了 Hailey Bieber 的护肤品牌 Rhode，进军奢侈品市场。 e.l.f. Beauty acquires Hailey Bieber's skincare brand Rhode for up to $1 billion, entering the luxury market.

e.l.f. e.l.f. Beauty 以高达 10 亿美元的价格收购了海莉·比伯 （Hailey Bieber） 的护肤品牌 Rhode，这标志着以平价化妆品而闻名的 e.l.f. 进军奢侈美容市场。 Beauty is acquiring Hailey Bieber's skincare brand Rhode for up to $1 billion, marking a major move into the luxury beauty market for e.l.f., known for its affordable cosmetics. 罗德于2022年推出,一年内实现了超过2.1亿美元的净销售额. Rhode, launched in 2022, has achieved over $212 million in net sales within a year. Bieber将担任首席创造性官员和创新负责人。 Bieber will serve as chief creative officer and head of innovation. 这笔交易包括结束时的8亿美元,根据业绩可能赚取2亿美元。 The deal includes $800 million at closing, with potential earnouts of $200 million based on performance. 预计将在2026年财政年度第二季度关闭,但须经监管批准。 It is expected to close in the second quarter of fiscal 2026, subject to regulatory approval. Rhode 计划今年晚些时候在丝芙兰商店推出。 Rhode plans to launch in Sephora stores later this year.