尽管面临挑战,可口可乐仍然对印度的增长持乐观态度,侧重于低糖饮料和数字解决方案。
Coca-Cola remains optimistic about growth in India despite challenges, focusing on low-sugar drinks and digital solutions.
可口可乐公司将印度视为一个关键的增长市场,按数量将印度列为第五大增长市场。
Coca-Cola sees India as a key growth market, ranking it as its fifth-largest by volume.
该公司在印度有30亿美元的品牌——Thums Up、Maaza和Sprite——并打算增加更多。
The company has three billion-dollar brands in India—Thums Up, Maaza, and Sprite—and aims to add more.
尽管对碳酸饮料征收高额税以及最近的天气挑战, 可口可乐仍对长期增长持乐观态度, 关注低糖饮料和无糖饮料以及B2B平台可口可乐巴迪等数字解决方案。
Despite high taxes on carbonated drinks and recent weather challenges, Coca-Cola remains optimistic about long-term growth, focusing on low- and no-sugar beverages and digital solutions like its B2B platform, Coke Buddy.