WPP将其媒体司改为WPP媒体,重点是AI和个人化广告数据。 WPP rebrands its media division to WPP Media, focusing on AI and data for personalized advertising.

WPP将其媒体司(以前称为GroupM)重新命名为WPP Media,强调注重AI、数据和技术,以帮助客户适应不断变化的消费者行为。 WPP has rebranded its media division, formerly known as GroupM, to WPP Media, emphasizing a focus on AI, data, and technology to help clients adapt to changing consumer behaviors. 新品牌整合了各种惠普机构,并提供了一个AI动力平台,称为惠普开放,并得到了3亿英镑的投资支持。 The new brand integrates various WPP agencies and offers an AI-powered platform called WPP Open, backed by a £300 million investment. WPP Media旨在提供规模化的个人化广告,管理每年600多亿美元的媒体投资,供全球主要广告商使用。 WPP Media aims to provide personalized advertising at scale, managing over $60 billion in annual media investment for leading global advertisers.