耐克返回亚马逊以提振销售, 计划AI搜索及因关税而涨价。 Nike returns to Amazon to boost sales, plans AI search and price hikes due to tariffs.

耐克因销售量下降而挣扎,在离开亚马逊五年后又重新加入亚马逊。 Nike, struggling with declining sales, is rejoining Amazon after a five-year absence. 新CEO Elliot Hill旨在通过扩大耐克的数码存在和在消费者购物地点与消费者见面来增加销售。 New CEO Elliot Hill aims to boost sales by expanding Nike's digital presence and meeting consumers where they shop. Nike还计划推出一个AI动力搜索功能,并可能针对Gen Z开办一家新商店。 此外,由于美国最近征收的关税,该公司打算提高大多数成人服装和鞋类的价格。 Nike also plans to launch an AI-powered search feature and may open a new store targeting Gen Z. Additionally, the company is set to raise prices on most adult apparel and footwear due to recent U.S. tariffs.