研究发现,美国三分之一的Gen Z消费者信任AI影响者做出购买决定。 One-third of U.S. Gen Z consumers trust AI influencers for purchase decisions, study finds.

Whop的研究显示,三分之一的Gen Z消费者根据AI产生的影响力者建议进行采购,这表明对AI影响者的信任日益增强。 Whop's study shows that one-third of Gen Z consumers make purchases based on AI-generated influencer recommendations, indicating growing trust in AI influencers. 大学生最有可能跟随这些AI影响者,有些则与大品牌合作。 College students are most likely to follow these AI influencers, with some collaborating with big brands. 相形之下,印度的Z Gen Z 更喜欢那些与名人分享个人经验、重视品牌真实性和道德价值的相对相近的人类影响者。 In contrast, Gen Z in India prefers relatable human influencers who share personal experiences over celebrities, valuing authenticity and ethical values in brands.