耐克返回美国亚马逊市销售, 扩大了产品供应量, Nike returns to selling on Amazon in the U.S., expanding product availability post-CEO change.

自2019年以来,耐克首次在美国亚马逊地区恢复直接销售,标志着战略与前几年相比有所转变。 Nike is returning to direct sales on Amazon in the U.S. for the first time since 2019, marking a shift in strategy from previous years. 该举措旨在扩大产品供应,并在强调通过耐克渠道直接销售的前首席执行官离职后开展。 The move aims to expand product availability and follows the departure of the former CEO who had emphasized direct sales through Nike channels. 亚马逊不久将提供范围更广的耐克产品, Amazon will soon offer a wider range of Nike products, seen as a win for the platform in attracting high-end brands.