Marriott推出新的品牌系列, Marriott launches new brand Series by Marriott, expanding into India’s midscale and upscale markets.

Marriot国际公司推出了一个新的旅馆品牌,由Marriott公司制作的系列旅馆,重点是中层和上层住房。 Marriott International has launched a new hotel brand, Series by Marriott, focusing on midscale and upscale lodging. Marriott公司将与印度的概念接待公司合作,将Fern等品牌纳入其投资组合,并进行小股权投资。 Partnering with India's Concept Hospitality, Marriott will integrate brands like The Fern into its portfolio and make a small equity investment. 这一举措旨在扩大玛丽奥特在印度的业务, 针对二级和三级城市, 并通过转换品牌为全球增长提供更广泛的战略. This move aims to expand Marriott's presence in India, targeting Tier 2 and Tier 3 cities, and signals a broader strategy for global growth through conversion brands.