Bacardi Breezer以三种新口味回归英国市场,
Bacardi Breezer returns to the UK market with three new flavors, targeting Gen Z and older fans.
巴卡迪·布里泽(Bacardi Breezer)是90年代最喜爱的艾考普(alcopop), 正在英国重回正轨,
Bacardi Breezer, a 90s favorite alcopop, is making a comeback in the UK, set to relaunch with three new flavors: Zesty Orange, Zingy Lime, and Crisp Watermelon.
该品牌针对的是低层ABV玻璃瓶(3.4%)的Gen Z和怀旧的老年消费者。
Available in lower ABV (3.4%) glass bottles, the brand targets both Gen Z and nostalgic older consumers.
Breezer公司在2015年停产后,将返回以满足对水果蔬菜的RTD的需求,在联合王国,这一部分价值超过300亿英镑。
After a discontinuation in 2015, Breezer is returning to meet the demand for fruit-flavored RTDs, a segment valued at over £300M in the UK.