电视产业展示了2025年前2025年可处理广告、直播内容和数据驱动技术的增长情况。
TV industry showcases growth in addressable ads, live content, and data-driven tech at 2025 upfronts.
2025年电视上线突出了行业趋势,包括可定位电视广告的增长,Go Addressable增加了新成员并推出了"可定位元素表".
The 2025 TV upfronts highlighted industry trends, including the growth of addressable TV ads, with Go Addressable adding new members and unveiling an "Addressable Table of Elements."
实况内容和数据驱动的创新是关键的重点,同时也是Netflix和Warner Bros等公司在广告技术方面的进步。
Live content and data-driven innovation were key focuses, alongside advancements in ad tech from companies like Netflix and Warner Bros.
发现。
Discovery.
Samsung Ads和YouTube也宣布了重要的伙伴关系和平台扩展,标志着传统和新媒体战略相结合,吸引受众参与。
Samsung Ads and YouTube also announced significant partnerships and platform expansions, marking a blend of traditional and new media strategies to engage audiences.