随着平台成本的削减,2024年串流内容下降了12%,但OTT订阅量预计仍会增长。 Streaming content fell 12% in 2024 as platforms cut costs, but OTT subscriptions are still forecast to grow.

2024年,溢价OTT含量下降了12%,因为流平台降低了成本,以提高盈利能力。 In 2024, premium OTT content dropped by 12% as streaming platforms cut costs to improve profitability. EY和FICCI的报告预测,由于付费电视之家的下降,2025年的持续成本压力。 The report by EY and FICCI predicts ongoing cost pressures in 2025 due to the decline of Pay TV homes. 尽管OTT市场的收入减少,但预计会继续增长,预计到2027年订阅家庭数量将从4700万增加到超过6500万,这得益于收入的增加,智能电视的使用和负担得起的宽带. Despite reductions, the OTT market is expected to grow, with subscribing households projected to increase from 47 million to over 65 million by 2027, fueled by rising incomes, smart TV use, and affordable broadband.