流媒体电视广告展示量激增了 66%，因为 54% 的营销人员在面临行业挑战的情况下增加了支出。 Streaming TV ad impressions surge 66%, as 54% of marketers boost spending despite industry challenges.

尽管应用程序透明度和无效流量等问题存在, 但互联电视 (CTV) 广告的显示量同比增长了66%. DoubleVerify's latest report on streaming TV advertising reveals a 66% increase in connected TV (CTV) ad impressions year-over-year, despite issues like app transparency and invalid traffic. 报告还发现,41%的消费者更喜欢广告支持的视频而不是付费订阅,长式内容对于品牌建设更为有效。 The report also finds that 41% of consumers prefer ad-supported videos over paid subscriptions, and long-form content is more effective for brand-building. 尽管面临挑战,54%的市场家增加了CTV开支,66%的人计划在未来投资。 Despite challenges, 54% of marketers have increased their CTV spend, with 66% planning to invest in the future.