Zalando利用AI缩短时尚营销图像制作时间和成本, Zalando uses AI to cut fashion marketing image production time and costs, generating 70% of recent campaign images.

欧洲时装零售商扎兰多(Zalando)使用AI来制作更快、更便宜的营销图像, 将时间从六至八周缩短为三至四天, European fashion retailer Zalando is using AI to produce marketing images faster and cheaper, reducing time from six to eight weeks to just three to four days and cutting costs by 90%. 以及70%的Zalando近期竞选图像都是由AI制作的。 AI also creates digital twins of models, and 70% of Zalando’s recent campaign images were AI-generated. 虽然这可能会影响时装摄影师, 但该公司认为AI会提高创造力, 而不是取代工作。 While this could affect fashion photographers, the company believes AI will enhance creativity rather than replace jobs.