Asda扩大了数据分享方案,在1000万顾客中加强了网上和电子邮件运动的品牌定位。 Asda expands its data-sharing program, enhancing brand targeting for online and email campaigns across 10 million shoppers.

Asda是一家英国超市, 扩展了Asda Access计划, 允许品牌使用1000多万购物者提供的数据, Asda, a UK supermarket, has expanded its Asda Access program, allowing brands to use data from over 10 million shoppers to plan and measure campaigns on Asda's website, Meta, and via email. 该方案使用LiveRamp的数据平台,已经促进新的品牌销售和重复购买。 The program, which uses LiveRamp's data platform, has already boosted new brand sales and repeat purchases. 它提供以隐私为中心的目标选择、品牌的三个合作模式以及访问数千个受众部分的机会。 It offers privacy-centric targeting, three collaboration models for brands, and access to thousands of audience segments.