Tata Group和Bharti Airtel结束会谈,以合并其DTH服务,继续在电视市场上分开。 Tata Group and Bharti Airtel end talks to merge their DTH services, continuing separate in TV market.

Tata Group和Bharti Airtel结束会谈,将直接到家服务、Airtel数字电视和Tata Play合并。 Tata Group and Bharti Airtel have ended talks to merge their Direct-to-Home (DTH) services, Airtel Digital TV and Tata Play. 讨论的目的是将两个亏损企业结合起来,增加Airtel的非机动收入,同时制定股份互换计划,让Airtel获得多数股权。 Discussions aimed to combine the two loss-making businesses to boost Airtel's non-mobile revenues, with plans for a share swap giving Airtel a majority stake. 由于未能达成协议,随着消费者习惯转向数字流,两家公司都不得不在DTH市场上独立竞争。 The failure to reach an agreement leaves both companies to compete independently in the DTH market as consumer habits shift towards digital streaming.