支持性流学以2025年Q1电视浏览为主,占总消费的30.7%。
Ad-supported streaming dominated Q1 2025 TV viewing, accounting for 30.7% of total consumption.
据Nielsen称,美国2025年Q1的电视观众中有72.4%是在广告支持的平台上观看的,其中流出量占该用途的42.4%,相当于电视总消费量的30.7%。
According to Nielsen, 72.4% of US TV viewing in Q1 2025 was on ad-supported platforms, with streaming making up 42.4% of this use, equating to 30.7% of total TV consumption.
尽管浏览比例平均为43.3%,但大约70%的流成内容包括广告。
Despite an average 43.3% viewership share, about 70% of streaming content includes commercials.
有线电视和广播网络得到支持的观看率分别为28.9%和28.7%,高于其电视总使用率。
Cable and broadcast networks had ad-supported viewing percentages of 28.9% and 28.7%, respectively, higher than their overall TV usage.