Pernod Ricard把葡萄酒品牌卖给了Vinarchy, 专注于烈酒和香槟。
Pernod Ricard sells its wine brands to Vinarchy, focusing instead on spirits and Champagne.
Pernod Ricard将其国际葡萄酒组合出售给Vinarchy,这是一家由Accolade Wines和澳大利亚葡萄酒控股公司领导的新公司。
Pernod Ricard has sold its international wine portfolio to Vinarchy, a new company led by Accolade Wines and Australian Wine Holdings Co.
这种转让包括Jacob's Creek和Campo Viejo等品牌,将Pernod Ricard的战略与精神和香槟相结合。
This transfer includes brands like Jacob's Creek and Campo Viejo, aligning Pernod Ricard's strategy to focus on spirits and Champagne.
维纳基公司由贝恩资本支持,每年将管理超过1000万个案件,收入为15亿澳元,全球有1600名员工.
Vinarchy, backed by Bain Capital, will manage over 10 million cases annually, with a revenue of A$1.5 billion and 1,600 employees globally.
该公司计划通过切割大约70个品牌来精简投资组合,并在全球葡萄酒销售不断下降的情况下把重点放在创新上。
The company plans to streamline the portfolio by cutting about 70 brands and focus on innovation amidst declining global wine sales.