IKEA在印度推出紧凑商店格式,目的是扩大可及性和可负担性。 IKEA launches compact store format in India, aiming for wider accessibility and affordability.

IKEA正在进入印度拥有紧凑商店的小型城市, IKEA is entering India's smaller cities with compact stores, starting with a new 'Plan & Order Point' (PaOP) in Bengaluru. 这家740平方米的商店提供个性化服务和7 000种产品的数字目录。 This 740 sq mt store offers personalized services and a digital catalog of 7,000 products. IKEA计划将这一格式扩大到六个核心城市,可能还包括二级城市,目的是使客户更容易获得和负担得起。 IKEA plans to expand this format in six core cities and possibly Tier-II cities, aiming to be more accessible and affordable for customers.