Heineken UK通过收购天然品牌Tenzing的股份进入能源饮料市场。 Heineken UK enters energy drink market by acquiring a stake in natural brand Tenzing.

Heineken United Kingk首次进入能源饮用市场, 在天然能源饮用品牌Tenzing获得少数股权。 Heineken UK has made its first foray into the energy drink market by acquiring a minority stake in Tenzing, a natural energy drink brand. Tenzing于2016年成立, 是英国杂货店第四大功能性能源饮料, Founded in 2016, Tenzing is the fourth-largest functional energy drink in UK grocery stores. Heineken将通过其网络提供有限的分配,而Tenzing将继续独立运作。 Heineken will provide limited distribution through its network, while Tenzing continues to operate independently. 联合王国的能源饮料市场价值为22亿英镑,年增长率为6%。 The UK energy drink market is valued at £2.2 billion and is growing at a rate of 6% annually.