TikTok准备以其电子商务平台进入日本市场,范围扩大到广告之外。 TikTok prepares to enter Japan's market with its e-commerce platform, expanding beyond ads.

TikTok计划在未来几个月内在日本启动其电子商务平台TikTok商店,允许用户通过活流出售产品并赚取佣金。 TikTok plans to launch its e-commerce platform, TikTok Shop, in Japan within the next few months, allowing users to sell products via live streams and earn commissions. 这一扩张是在它最近进入法国、德国和意大利等欧洲市场后进行的。 This expansion follows its recent entry into European markets like France, Germany, and Italy. 此举旨在将TikTok的收入除广告之外,实现多样化,并成为在美国面临监管挑战的情况下扩大其全球存在战略的一部分。 The move aims to diversify TikTok’s revenue beyond advertising and is part of its strategy to grow its global presence amid regulatory challenges in the US.