星巴克 25 年后通过专注于郊区、游客和冰镇饮料在澳大利亚实现盈利。 Starbucks turns profitable in Australia after 25 years by focusing on suburbs, tourists, and iced drinks.

自25年前进入市场以来,星巴克在澳大利亚实现了第一个盈利的年头。 Starbucks has achieved its first profitable year in Australia since entering the market 25 years ago. 在关闭了60家商店并解雇了700名雇员之后,该公司集中关注郊区和地区,以国际游客、亚洲游客和学生为对象。 After closing 60 stores and laying off 700 employees, the company pivoted by focusing on suburban and regional areas, targeting international travelers, Asian tourists, and students. 取得成功的部分原因是,对冰饮和多样化菜单的需求不断增长,这与ZGEN的偏好是一致的。 The success is partly attributed to a growing demand for iced drinks and a diversified menu, aligning with Gen Z preferences.