PVR INOX以新的电影模式扩展到较小的印度城市,目的是促进地方艺术和提供负担得起的奢侈品。
PVR INOX expands into smaller Indian cities with a new cinema model, aiming to boost local arts and provide affordable luxury.
印度电影展出者PVR INOX正在使用特许经营公司(FOCO)模式向较小城市扩展。
PVR INOX, an Indian cinema exhibitor, is expanding into smaller cities using a franchise-owned, company-operated (FOCO) model.
这一方法旨在在经济上支持当地的电影制片人和艺术家,同时提供负担得起的奢侈电影体验。
This approach aims to support local filmmakers and artists economically while providing affordable luxury cinema experiences.
该公司在三年半的时间里完善了FOCO模式,以加快运营速度,并计划在22个电影院中增加100个屏幕,重点是体验电影需求。
The company has refined the FOCO model over three-and-a-half years to speed up operations and plans to add 100 screens across 22 cinemas, focusing on experiential cinema demand.