WPP 美容科技实验室将管理L'Oréal在澳大利亚和新西兰的影响力活动,费用为3 000万美元。 WPP Beauty Tech Labs will manage L'Oréal's influencer activities in Australia and New Zealand for $30 million.

WPP Beaut Tech Labs是WPP的新影响机构,由L'Oréal任命,负责管理在澳大利亚和新西兰的L'Oréal32个品牌的所有影响活动。 WPP Beauty Tech Labs, a new influencer agency by WPP, has been appointed by L'Oréal to manage all influencer activities for L'Oréal's 32 brands in Australia and New Zealand. 这笔3 000万美元的交易将欧莱雅影响力人的工作合并到一个机构,目的是加强影响力人营销的一致性和治理。 The $30 million deal consolidates L'Oréal's influencer work under one agency, aiming to enhance consistency and governance in influencer marketing. 此举使 L'Oréal 能够扩大其影响者业务并加深与不同社区的联系。 This move allows L'Oréal to scale its influencer operations and deepen connections with diverse communities.