TBWA\Sydney将Matt Keon命名为新的首席创意干事, TBWA\Sydney names Matt Keon as new Chief Creative Officer to boost creativity and profits.

TBWA\Sydney任命Matt Keon为其新任首席创意干事, TBWA\Sydney appointed Matt Keon as its new Chief Creative Officer, rounding out its leadership team, which includes Managing Director Elektra O'Malley and Chief Strategy Officer Michael Hogg. Keon在BMF Australia和Saatchi & Saatchi Singapore等机构具有丰富背景,旨在为该机构带来创新想法和重大回报。 Keon, with a rich background at agencies like BMF Australia and Saatchi & Saatchi Singapore, aims to bring innovative ideas and significant returns to the agency.