Alcatel通过网络零售商Flipkart重新进入印度智能手机市场。
Alcatel, backed by $30M, re-enters India's smartphone market with locally-made devices via online retailer Flipkart.
由TCL通讯公司经营的法国技术品牌Alcatel计划重新进入印度智能手机市场,投资3 000万美元,重点是当地制作的价介于20 000卢比至25 000卢比之间的设备。
French tech brand Alcatel, operated by TCL Communication, plans to re-enter India's smartphone market with a $30 million investment, focusing on locally-made devices priced between Rs 20,000 and Rs 25,000.
该公司将通过Flipkart出售,目的是利用数字第一战略与青年消费者建立联系。
The company will sell through Flipkart, aiming to connect with young consumers using a digital-first strategy.
Alcatel预计于6月初推出第一部印度智能手机。
Alcatel expects to launch its first made-in-India smartphone by early June.