WPP购买InfoSum,以提高AI的营销能力,加强客户的数据使用。 WPP buys InfoSum to boost AI marketing capabilities, enhancing data use for clients.

WPP是一家大型广告公司,它已经收购了数据技术公司InfoSum, 以加强其AI营销工具。 WPP, a major advertising firm, has acquired InfoSum, a data tech company, to enhance its AI marketing tools. 此举使惠普公司的客户能够安全、高效地使用更多的商业数据,绕过传统的基于身份的方法。 This move allows WPP's clients to use more of their business data safely and efficiently, bypassing traditional identity-based methods. 购买支持了惠普公司建立先进的营销情报和AI模型的目标,尽管财务细节没有披露。 The acquisition supports WPP's goal of creating advanced marketing intelligence and AI models, though financial details were not disclosed.