Bega Cheese推出“夜起奶酪”运动, Bega Cheese introduces "Night Cheese" campaign, targeting midnight snackers with dairy ads.

Bega Cheese发起了一项名为“夜起司”的新运动, 以传统奶制品营销忽视的夜店为对象。 Bega Cheese has launched a new campaign called 'Night Cheese,' targeting late-night snackers overlooked by traditional dairy marketing. 这些广告由 TBWA\Melbourne 开发，展示了人们在晚上翻找冰箱，Bega 奶酪被强调为完美的小吃。 Developed by TBWA\Melbourne, the ads show people rummaging through their fridges at night, with Bega cheese highlighted as the perfect snack. 该运动以研究查明深夜奶酪市场的差距为基础,鼓励消费者创造自己的自食其力的经历。 The campaign, based on research identifying a gap in the late-night cheese market, encourages consumers to create their own indulgent experiences.