Hooters计划重塑家庭友好型的品牌, 丢弃滑稽制服, 并添加新鲜食品以避免破产。
Hooters plans to rebrand as family-friendly, dropping skimpy uniforms and adding fresher food to avoid bankruptcy.
Hooters在努力解决财务问题,关闭40个地点,计划重新树立家庭友好场所的品牌。
Hooters, struggling with financial issues and closing 40 locations, plans to rebrand as a family-friendly venue.
包括删除滑雪制服和“bikini之夜”, 以及提供配有较新鲜原料的菜单。
Changes include removing skimpy uniforms and "bikini nights," and offering a menu with fresher ingredients.
该公司希望这种“去胡特化”能够吸引更广泛的受众并防止进一步的财务困境,但分析师怀疑这是否足以避免破产。
The company hopes this "de-Hooterization" will attract a broader audience and prevent further financial troubles, but analysts doubt if it will be enough to avert bankruptcy.