Ascott的目标是到2028年使ASR成员增加三倍,达到1 500万,提高用户在AI方面的经验和直接预订。 Ascott aims to triple its ASR membership to 15 million by 2028, enhancing user experience with AI and direct booking.

Ascott是CapitaLand Investment拥有的一家住宿公司,计划到2028年将其Ascott Starwards(ASR)成员数目增至3倍,达到1 500万。 Ascott, a lodging company owned by CapitaLand Investment, plans to triple its Ascott Star Rewards (ASR) membership to 15 million by 2028. 该公司正在升级其移动应用程序和网站,增加AI动力功能,如个人化旅行建议和直接预订能力。 The company is upgrading its mobile app and website, adding AI-powered features like personalized travel recommendations and direct booking capabilities. ASR成员在2024年增长了40%,达到500多万,现在的重点是提供独家交易和经验,以减少对旅行社的依赖。 ASR membership grew by 40% in 2024 to over 5 million, with a focus now on offering exclusive deals and experiences to reduce reliance on travel agencies.