78%的年轻人的收音率超过电视台的收听速度。 Radio listening surges among Gen Z, with over 50M weekly listeners, outpacing TV for 78% of young people.

收听电台的情况正在恢复,特别是在Zgen Z,每周有5 000多万人收听,这是20年来的最高数字。 Radio listening is experiencing a revival, especially among Gen Z, with over 50 million people tuning in weekly, marking the highest figures in two decades. Nielsen报导, 78%的Gen Z的收音机比电视更受欢迎, Nielsen reports that radio is more popular than TV for 78% of Gen Z, who also favor analogue tech like vinyl records and flip phones. 包括英国广播公司第1电台在内的电台正在以年轻主持人和新艺术家为对象,推动这些听众的参与。 Radio stations, including BBC Radio 1, are targeting this audience with young presenters and new artists to boost engagement.